C.E.O Mommys Fashion Raji Hussena Was Featured on VOANews Documntary Clip: Inside Northern Nigeria’s Emerging Hip Hop Scene

KADUNA, NIGERIA — 

Lagos has long been known as Nigeria’s pop culture hub. It’s the home of Nigeria's film industry, Nollywood, as well as many of the country’s top musicians and artists.

But a group of rappers and fashion designers is creating a scene of their own in Kaduna, in northern Nigeria, some 600 kilometers from Lagos. Kaduna's is the new center of Nigeria’s growing hip-hop culture.


Mommys fashion is making sure Northern Artitst looks good with the latest hip hop designs,
DJ Jakes Tudu is cranking out jams on his weekly radio show, playing the latest tunes from local rap artists. 

Hip-hop music has taken over Nigeria’s pop music scene. Rappers like Morell, DJ AB, Kheengz, and Classiq are part of a new generation of rappers. They hail from Kaduna and they’re trying to put their city on the music map.

On the surface, Kaduna is a quiet conservative city. But there’s another side of it. Here, music artists like Kevin Words are becoming local celebrities. DJ Jakes is a huge fan of Words.

Hussena Raji is the CEO of Mommy’s Fashion. Her clothes are an edgy blend of urban and African.

“I decided to blend hip-hop because that’s what’s selling in the market. Almost everybody wants to wear and feel like it. So we try as much as possible to make everything look it,” says Raji.

WATCH: Inside Northern Nigeria’s Emerging Hip Hop Scene